From January to November 2025, China's online retail sales reached 14,458.25 billion yuan, marking a year-on-year increase of 9.1% (compared to 7.4% growth in the same period last year). This represented a deceleration of 0.5 percentage points from the cumulative growth rate recorded from January to October.

Within this total, online retail sales of physical goods amounted to 11,819.26 billion yuan, rising 5.7% year-on-year (compared to 6.8% growth a year earlier). The growth rate for physical goods also slowed, by 0.6%, compared to the January-October period.

By category, sales of apparel, food, and goods grew by 3.5%, 14.9%, and 4.4% respectively. Compared to the same period last year, growth for these categories was 2.8%, 16.2%, and 6.3%. Furthermore, when compared to the cumulative growth from January to October, the growth rates for apparel, food, and goods slowed by 0.1%, 0.2%, and 0.7% respectively.